The following description comes from the event organizer.

Fuerza Regida are a media-savvy, chart-topping Mexican regional quartet. They are progenitors of the "requinto urbano" style, alongside their Rancho Humilde labelmates Legado 7. This is acoustic music played in rural style with gritty urban lyrics. Their narrative folk-ballad approach, with acoustic guitars and lead and harmony vocals and brass, has played an iconic role in the Mexican cultural canon since the early 19th century, but Fuerza Regida's topics focus on the hardships, the bawdy joys, and the sufferings of the city streets. Fronted by the charismatic and outspoken Jesus Ortiz Paz (aka JOP), they create sweet melodies but also offer raps atop funky dance tunes played by spiky requinto guitar vamps. (The requinto is a higher-acoustic guitar. It is often a lead 12-string as it is in this band's music, backed by a rhythm-playing six-string.) Though they are originally from Sinaloa, they reside in California. The band's sound is unique, but so is their approach to creating a public image: Long before they played together, Fuerza Regida developed a sophisticated social media strategy centered around YouTube. ~Thom Jurek