People Who Matter In East Coast Media and my social-media feed have made it very clear that we all must set aside a couple days to read Anna Wiener's Uncanny Valley, a memoir about a young woman who flees the burning ship of the New York publishing industry for the million lifting boats of San Francisco's start-up world. In this case, the People Who Matter are not wrong. Wiener takes an anthropological approach to her three-year stint in tech, cataloging with scientific detail the habits and fashions of the twentysomething gold-rushers and the thirtysomething corporate warriors who descended on the Bay Area to optimize the living fuck out of their lives. Wiener's perspective as an outsider's insider makes her sellout narrative feel fresh. Suffice it to say that after 50 pages, you'll want to throw your computer and your phone and your Amazonian spyware out the window. by Rich Smith