United Nations Biodiversity, Pantone Color Institute, and TEALEAVES have announced an official "color of biodiversity," which surprisingly doesn't evoke the greens and browns of the natural world. Instead, it's a bright pink hue, described as "emblematic of the oldest pigment on earth, which was discovered in 1.1-billion-year-old marine sedimentary rocks of the Taoudeni Basin in Mauritania, West Africa” by Laurie Pressman, vice president of Pantone Color Institute. Frye has planned a day of sensory celebration to honor biodiversity; stop by for free to sample tea, snack on Fran's Chocolates, arrange flowers, and dye fabric with Botanical Colors.