The following description comes from the event organizer.

Actor, singer, song-writer and record producer, James Reid is a true creative with a tireless passion for developing his artistry. James is the founder and president of Careless. Driven to discover and cultivate artists, he seeks to elevate the local music industry to an international level by providing Careless artists exposure through a global platform.

Fusing together elements of R&B and pop into funky synth wave tracks, the essence of James’ music is inspired by all things love and his current realities that surround him—creating timeless songs about romance and life.

Philosophical and ever-curious, James’ approach to music and art is a process of self discovery and transformation.