In this article written before Canna West opened, Maryam Mirnateghi spoke about her vision of the place: "It's going to be clean and classy, but it's not going to be pretentious. It's going to be really cozy and very different from the other stores we have in the city." It's housed in a 1920s Craftsman-style house on California Avenue Southwest, and Tobias Coughlin-Bogue describes them as "good people."