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Natalie Jane is all about being honest—even when the feelings she’s plunging into are murky
and unsettled. On her Capitol Music Group / 10K Projects debut EP Where Am I?, the 19-year-
old singer-songwriter lets her instincts and emotions guide her as she pursues life’s truths. The
larger-than-life accusation “AVA,” which vibrates with envy from its scream-along opening line—
“Who the fuck is Ava?”—helped establish Natalie Jane as a galvanizing force in pop, amassing
more than 730 million TikTok views, landing on the charts in four countries since its release, and
inspiring concertgoers who saw her open for Bishop Briggs and Misterwives to get into a frenzy
where they yelled the lyrics at top volume. “Bloody murder in there,” she says of the
pandemonium her live sets inspired.
Where Am I? signals that no matter where Natalie Jane goes next, she’ll be guided by her deep-
seated emotions and formidable voice, which ranges from a sullen whisper to a world-devouring
roar. The EP’s 10 tracks—including the crushing relationship post mortem “Seven” and the
stirring ballad “Intrusive Thoughts,” which Natalie Jane calls “the sound of a panic attack or a
mental breakdown”—are already huge streaming hits, receiving placement on playlists like Pop
Sauce and soundtracking hundreds of thousands of TikToks. “It’s a matter of saying things
exactly how I’m feeling them, and not sugarcoating them,” she says.
Take the smoldering “Mentally Cheating,” Natalie Jane’s major-label debut single, where she
wrestles with how her desires clash with her existing relationships. “A lot of the time, if you’re
mentally cheating, it’s frowned upon,” she says. “I understand that—but it’s something that I feel
everyone feels. So I was like, ‘Let me just say it. So many people will be able to relate to it.’ And
that’s what happened.”