The following description comes from the event organizer.

Pinkwashing is a term activists have coined for when countries promote themselves as gay friendly to divert attention from terrible human rights violations in this case, from the brutal colonization of Palestine. Israel is the country most famous for pinkwashing, engaging it as a strategy in their rebranding campaign for the last decade. In 2012, activists in the Pacific Northwest responded to an Israeli Consulate-funded pinkwashing tour featuring Israeli gay and lesbian activists that was coming to the region. Local queer activists for Palestine solidarity exposed the Rainbow Generations tour as pro-Israel propaganda and got some of the events, including the tours centerpiece event hosted by the City of Seattles LGBT Commission, cancelled. A significant backlash ensued involving the Seattle City Council and some of Seattles leading organizations dedicated to LGBT issues and HIV awareness. Through the inspiring story of these activists victory, Pinkwashing Exposed explores how pinkwashing works and what local activists are doing to fight back.